Red Hot Mentoring Program
WEEK 1 |
Don’t wait until everything is perfect |
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It always amazes me the amount of people who put off starting their business because they feel they don’t have anything to start with. Are you someone who waits for everything to be perfect? Do you put off your dream business idea because you talk yourself into believing that you don’t have the perfect furniture, brochures, equipment etc? Do you want to build your very own business? If I could show you how I managed to take my business from making $100 per month to $100,000 per month starting from using a camping table, a chair off the hard rubbish, a laptop and a phone you would want to know right! In this session you’ll discover:
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WEEK 2 |
Target Markets |
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Let’s hit the bullseye of your target market. Are you the type of person who markets your product/service to anyone and everyone? Do you wonder why the hell no body is interested in your product/service? Have you even sat down to actually really nut it out and define who your target market is? What if you had your bulls’ eye target market? What if every time you marketed to your ideal target market you found yourself winning many sales? How would it feel to you, knowing that every time you email, call or drop into your prospect that they actually have a need and a want for your product or service? In this session you’ll discover:
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WEEK 3 |
YOUR ideal client |
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Do you get excited by every single sale you make even the one’s which take up so much of your time and energy? Do you frequently spend precious time chasing up payment for invoice? Do you have clients who constantly complain about price, quality etc? Imagine for one minute you could rate your clients from A-D having A clients as your preferred, dream client and D being your not so ideal client. Imagine what it would be like to only take on board A and B clients, the clients who allow your business to run as smooth as possible. What would your business look and feel like when you weed out your not so desired client? No more chasing payments just imagine that!! In this session you’ll discover:
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WEEK 4 |
Understanding Marketing and Brand Development |
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Do you view your marketing as an expense or an investment? When you begin to understand that marketing is all about (buying clients) you truly begin to look at your marketing campaigns a lot differently. What if every time you did a marketing campaign and every marketing dollar you spent came back into your business plus more? Do you even have marketing ideas? Do you use your marketing plan on a weekly/monthly basis? Be honest here..Do you even have a marketing plan? When you have a plan in front of you each day, it’s far easier to hit your bulls’ eye! In this session you’ll discover:
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WEEK 5 |
Sales and how to win them |
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Do you have an amazing product or service ready and waiting to be sold BUT you have a fear of sales? Do you day dream about the day when you can afford to hire a TOP sales rep? Do you wonder WHY no one knows who you are or what you offer? What if I could show you my step by step sales plan that had me securing my very first sale of $15,000 from a large dream corporate client! What if YOU could become that sales rep that you are dreaming of? In this session you’ll discover:
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WEEK 6 |
Systems and how to create them |
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Do you want to discover how you can build your business and then have your employees run it whilst you work ON it rather than work IN it? Do you day in day out do everything in your business; from invoicing, sales, marketing, packing, delivering, cleaning the toilets etc etc wondering how on earth you are ever going to grow this business to the level you dream about. What if there was a way in which you could systemise all of your tasks, have your employees work with the systems without you even needing to tell them what or how to do it, and allow you to work on building the most important components of your business. In this session you’ll discover:
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WEEK 7 |
Test and Measure |
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How many times have you done a marketing campaign only to run with the campaign and hope you win a sale? Have you ever done a marketing campaign and sat back and waited for the sales to fly through the door? Have you even tested and measured your results from your marketing campaign? How would it feel to you if you knew what marketing campaign worked and what didn’t work? How brilliant would it be if you knew exactly what campaign to focus on, the marketing campaign that worked so well that you just repeated it time and time again and got the same brilliant results? Well here is your chance to learn how to test and measure all of your marketing campaigns that will have you eliminating time wasting activities versus productive money making activities. In this session you’ll discover:
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WEEK 8 |
Leverage everything you loathe and do what you love |
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Do you on a daily basis get bombarded by all of the crappy flea type tasks in your business? The tasks that take you away from focusing on the BIG important tasks of growing your business. Are you forever putting out fires in each area of your business and find yourself at the end of the day realising you have not focused any of your attention on the most important area of your business growth? That every day seems like a battle and the dream business you so desired has now turned into a full time horror “job”? Do you frequently question how other business owners seem to be able to go on regular holidays and leave their business to run without them? Imagine you can pack up your family and head off for a 3 week holiday knowing your business will be looked after. In this session you’ll discover:
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WEEK 9 |
Mastermind yourself and others to reach your full potential |
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Are you a sole business owner who either works from home or works in an office all by yourself? Do you frequently feel lonely and have no body to talk to? How many times have you thought to yourself that you are NOT normal because you just can’t seem to mingle with the mums at the school or your family don’t understand what you talk about or you get BORED with small talk and so you question how normal you are? Did you know that most successful entrepreneurs go through a stage in their business building days where they talked them selves into believing they are not normal and feel different to the average person? This is not a healthy way of living as it lowers your self esteem and you find yourself constantly questioning your self belief. What most if not all of the most successful entrepreneurs in the world found was that by surrounding themselves with likeminded business people their self belief grew to an almighty high, they stopped questioning their abnormality, they realised they were different but in a positive way and they found they could network and brainstorm their business to successful heights. In this session you’ll discover:
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WEEK 10 |
Give back in order to receive |
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We all crave success in our lives – and success can be gained so easily! For us to achieve this success, the key is to give back! Do you have a favourite cause in which you would love to contribute your valuable time? Do you frequently tell yourself when you are making good money you will give back? Did you know you can give back in a tremendous way by just giving your time? Or have you often thought of contributing to a worthy cause however your not quite sure what type of foundation or charity would be your ideal to work with? In this session you’ll discover:
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WEEK 11 |
Blow YOUR trumpet |
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Are you the type of person who achieves amazing results but no body ever hears of them? Do you quietly boast about your achievements maybe to your pet dog? Or do you want to shout it out to the world but fear people will think you love yourself? Guys in order for people to know who you are, what you do and how amazing your business is YOU must be the trumpet blower and your own cheer leader. No body will boast about yourself and your business the way in which you can. You don’t need to be full of yourself and do it in a “love yourself” way, however to have people know who you are and what you do it is critical that someone is out there telling the world you actually exist. In this session you’ll discover:
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WEEK 12 |
Celebrity Brand Yourself with NO cost, low cost, rolls Royce PR |
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How many times do you see your competitor in the media and think “how on earth did they get into that”? Do you constantly question how you can achieve this? I bet if you knew how easy it was that you would say to yourself “is that all it takes”! I also bet that if you took action on this session and you got yourself into a magazine, on TV in a newspaper that you would become addicted to PR!! I know how simple PR is because I have managed to get in newspapers, TV, magazines etc time and time again without having a PR agency. I have also helped a few people to get onto TV, magazines etc so I do have a little understanding of how it works. How would it feel to you knowing that once you put in the initial work (yes beginning is always WORK) that you became the “industry expert” in your field? That YOU had the media calling YOU for expert advice? That YOU were on their database of the “expert go to person” in your field!! In this session you’ll discover:
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WEEK 13 |
Speak to build your credibility |
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Have you attended many business events and watched the speaker and thought to yourself “gee I would love to be able to speak at business events like that person”? Have you heard and read time and time again that to leverage your business you ‘should’ become a speaker on your business topic? Do you ‘get’ becoming a speaker is an almighty leverage tool for your business brand? BUT do you question ‘how’ you can achieve this, how you can get over your fear, where to find speaking opportunities, how to present your speaker kit to your desired prospects and most important how to then turn your speaking role into a ‘paid’ speaking business? In this session you’ll discover:
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